Performance Recruiting – A Modern Method of Personnel Marketing
An important factor in a company’s success is hiring the right staff. But finding qualified applicants can be a challenge. Especially if the company operates in an industry that is highly competitive and there are many open positions to fill. Here, performance recruiting can be a solution. So what is it exactly and how does it work?
Definition:
Performance recruiting refers to a method of recruitment in which potential applicants are targeted with the help of online ads. The aim is to generate as many qualified applications as possible for a vacancy.
How does Performance Recruiting work?
- Ads are placed on platforms such as Facebook, Instagram or Tiktok.
- The choice of platform depends on the target audience. For example, if you want to fill a position in the marketing industry, it may make sense to advertise on Instagram, as many marketing professionals are active there.
- Through the ads, one can directly redirect to a landing page or to the company’s career page.
- The success is monitored by evaluating the number of clicks and the number of applications generated.
Advantages of Performance Recruiting:
- Targeting potential applicants: Instead of placing a job ad where you don’t know who will even read it, you can use performance recruiting to target your audience.
- High efficiency: Because the ads are directly targeted to the audience, you can be sure you’re reaching the right people.
- Ability to reach a large number of applicants: An online ad can reach a large target group much faster and easier than a job ad in a newspaper.
One disadvantage of performance recruiting can be high costs. Depending on the platform and target group, it can be expensive to place an ad. However, by targeting and having a well-defined audience, you can make sure that you get the most out of your budget and achieve a high conversion rate.
Forecast for the future:
Performance recruiting has been gaining in importance in recent years and will continue to be an important part of recruiting in the future. Digitalization continues to advance and thus the number of online applications and job platforms will continue to increase. So it’s worthwhile for companies to look into performance recruiting and consider whether it’s a viable option for their goals and needs.
In summary, performance recruiting is a modern and effective method of recruitment that allows companies to target qualified applicants and thus increase the chance of successfully filling a position.
Curious now?
If you’d like to learn more about performance recruiting or find out exactly how it can work for your company, don’t hesitate to contact us. We will be happy to help you with advice and support.
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