End Ghosting or Digital communication – working together respectfully and effectively

Jan 31, 2026

In the digital world of work, we often miss the small physical cues that show we are present and paying attention. Messages remain unanswered, eye contact is lost, gestures and facial expressions are missing – this can create uncertainty. At the same time, we all have a need to be seen and heard and to communicate clearly.

Have you ever noticed – in yourself or others – that we speak louder when we feel we are not being heard?

Successful digital communication today depends on how we deliver messages clearly, pay attention to signals from others, and use digital tools wisely.

Three key factors support this:

1. Make values visible

Since digital channels offer less direct feedback, it is important to actively show engagement. This includes responding to messages quickly, actively participating in virtual meetings, and sharing information via shared tools such as calendars or project management software. In this way, we signal our presence and attention – and strengthen connections, even when we are not in the same place.

2. Communicate carefully

Digital messages contain fewer emotional cues, which means content can easily be misunderstood. By choosing our words carefully, paying attention to tone, and using small symbols such as emojis or exclamation marks where appropriate, we promote mutual understanding and appreciation. This ensures that our messages come across as clear, friendly, and respectful.

3. Collaborate confidently

Virtual teams offer less spontaneous face-to-face interaction. To strengthen trust and collaboration, it is worth proactively sharing information, using respectful and connecting language, and openly asking for support or clarification. In this way, we promote trust, cooperation, and a sense of belonging – even without physical presence.

Today, digital communication is more than just the exchange of information.

It is a tool for promoting understanding, trust, and cooperation – while at the same time making appreciation, human closeness, and mindfulness visible. In hybrid work environments, where facial expressions and gestures are only perceived to a limited extent, uncertainty can easily arise. Through conscious, appreciative digital communication, we can precisely enable this experience and promote a culture in which everyone feels secure, heard, and included.

Curious about how you can make your digital communication even more effective?

Check out our communication training sessions. You can find an overview here.

Alternatively: Contact us here and let’s discover ways to optimize your team communication – for an environment where everyone feels understood, involved, and valued.

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