{"id":2876,"date":"2023-05-10T07:45:49","date_gmt":"2023-05-10T05:45:49","guid":{"rendered":"https:\/\/www.edl-consulting.com\/?p=2876"},"modified":"2024-10-01T21:22:52","modified_gmt":"2024-10-01T19:22:52","slug":"phases-and-models-of-start-up-formation-and-financing","status":"publish","type":"post","link":"https:\/\/www.edl-consulting.com\/en\/phases-and-models-of-start-up-formation-and-financing\/","title":{"rendered":"Phases and Models of Start Up Formation and Financing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;montserrat-variablefont_wght|700|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;30px&#8221; title_line_height=&#8221;1.5em&#8221; meta_font=&#8221;montserrat-variablefont_wght||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(0,127,127,0.96) 0%|rgba(5,186,176,0.91) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; custom_padding=&#8221;175px||234px|||&#8221; custom_padding_tablet=&#8221;100px||200px||false|false&#8221; custom_padding_phone=&#8221;50px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22background_color_gradient_stops%22%93}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.19.4&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;1080%&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-200px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;6px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.edl-consulting.com\/wp-content\/uploads\/2023\/03\/mario-gogh-VBLHICVh-lI-unsplash.jpg&#8221; title_text=&#8221;mario-gogh-VBLHICVh-lI-unsplash&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text quote_border_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; quote_font=&#8221;montserrat-variablefont_wght||||||||&#8221; quote_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; quote_font_size=&#8221;20px&#8221; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22quote_text_color%22,%22quote_border_color%22%93}&#8221;]<\/p>\n<p>Starting a business is a demanding and exciting challenge. The process can sometimes be confusing and overwhelming, especially for those who are new to the world of entrepreneurship. In this article, we will take you through the different stages and models of startup and financing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2 id=\"viewer-6ld00\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _78FBa sk96G9 roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Phases of the Start Up foundation<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h3><strong>Phase 1: <b>Ideation<\/b><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The ideation phase is the first step in starting a business. During this phase, entrepreneurs brainstorm ideas, research potential markets, and evaluate their business idea&#8217;s feasibility. The goal is to develop a solid business plan that outlines the product or service, target market, competitive analysis, and financial projections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideation phase is critical because it lays the foundation for the rest of the start up formation process. Without a well-thought-out plan, entrepreneurs risk wasting time and money pursuing a business that is unlikely to succeed.<\/span><\/p>\n<h3><strong>Phase 2: Seed Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The seed stage is the point at which the business is ready to launch. During this phase, entrepreneurs typically secure funding from F&amp;F (friends and family) or angel investors. The funds are used to develop the product or service, build the team, and conduct market research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, the goal is to build a minimum viable product (MVP) that can be tested with early adopters. The feedback gathered from early customers can help entrepreneurs refine their product or service before launching it to the broader market.<\/span><\/p>\n<h3><b>Phase 3: Early Stage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The early stage is the point at which the business has launched and is generating revenue. During this phase, entrepreneurs typically secure funding from venture capitalists (VCs) or angel investors to scale the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The funds raised during the early stage are used to expand the team, increase marketing efforts, and further develop products or services. At this stage, the focus is on growing the business and capturing market share.<\/span><\/p>\n<h3><b>Phase 4: Growh Stage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The growth stage is the point at which the business has achieved significant market traction and is generating significant revenue. During this phase, entrepreneurs typically secure funding from institutional investors, such as private equity firms (PEs) or hedge funds, to scale the business even further. We also call these companies \u201cscale ups\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The funding raised during the growth stage is used to expand into new markets, acquire other companies, and develop new products or services. At this stage, the focus is on maintaining the company&#8217;s competitive edge and solidifying its position as a market leader.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Financing Models<\/h2>\n<p><span style=\"font-weight: 400;\">In addition to the different phases of start ups, there are also various financing models that entrepreneurs can use to fund their businesses. Some of the most common financing models include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bootstrapping<\/b><span style=\"font-weight: 400;\"> involves self-funding the business, using personal savings, credit cards, or loans. This approach can be risky but allows entrepreneurs to maintain full control of their business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Angel investors<\/b><span style=\"font-weight: 400;\"> are wealthy individuals who invest in early-stage companies in exchange for equity or convertible debt. Angel investors typically invest between $25,000 &#8211; 100,000.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Venture Capital: <\/b><span style=\"font-weight: 400;\">Venture capital firms invest in early-stage and growth-stage companies in exchange for equity. Venture capitalists typically invest between $1 &#8211; 5 million.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crowdfunding<\/b><span style=\"font-weight: 400;\">: Crowdfunding involves raising funds from a large group of people, typically through online platforms like Kickstarter or Indiegogo. Investors can contribute small amounts of money in exchange for rewards or equity.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Starting a business is a complex process that involves multiple phases and financing models. Understanding these different phases and financing models can help entrepreneurs navigate the start up formation process and increase their chances of success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By developing a solid business plan, securing funding, and focusing on growth, entrepreneurs can build thriving businesses that create value for their customers and stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Got curious? Feel free to <\/span><span style=\"font-weight: 400;\">contact<\/span><span style=\"font-weight: 400;\"> us for a short exchange about successfully starting a business and how we can support you as your outsourced recruiting &amp; HR department.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; custom_margin=&#8221;9px|auto||auto||&#8221; custom_padding=&#8221;11px||1px|||&#8221; border_width_top=&#8221;6px&#8221; border_color_top=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_width_right=&#8221;6px&#8221; border_color_right=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_color_left=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; global_colors_info=&#8221;{%22gcid-3374407d-daf1-4be7-90eb-0df1e9869824%22:%91%22border_color_top%22,%22border_color_left%22,%22border_color_right%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;montserrat-variablefont_wght|600|||||||&#8221; header_2_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_2_font_size=&#8221;16px&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#262f71&#8243; custom_padding=&#8221;18px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Sources<\/h2>\n<p>&nbsp;<\/p>\n<p>* <a href=\"https:\/\/www.aviva.co.uk\/business\/business-perspectives\/featured-articles-hub\/workplace-benefits-survey\/\" target=\"_blank\" rel=\"noopener\">Aviva.co<\/a><\/p>\n<p>* <a href=\"https:\/\/hrsoft.com\/compensation-benchmarking\/\" target=\"_blank\" rel=\"noopener\">hrsoft.com\u00a0<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous post&#8221; next_text=&#8221;Next post&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;montserrat-variablefont_wght|700|||||||&#8221; title_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; title_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;CTA&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#05baaf&#8221; background_color_gradient_direction=&#8221;90deg&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;CTA row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto|-71px|auto||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px|10%|80px|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;montserrat-variablefont_wght|700||on|||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;4px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"font_2\">The path to modern HR support<\/h2>\n<p class=\"font_8\">Do you want to get a non-binding offer, a first free consultation or do you have any questions about our offers?<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#05baaf&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;|700||on|||||&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MCJ9fQ==@&#8221; 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The process can sometimes be confusing and overwhelming, especially for those who are new to the world of entrepreneurship. In this article, we will take you through the different stages and models of startup and financing.Phases of the Start Up foundationPhase 1: Ideation The ideation phase [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phases and Models of Start Up Formation and Financing - Edl Consulting<\/title>\n<meta name=\"description\" content=\"Starting a business is a demanding and exciting challenge. This article is about the foundation and financing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edl-consulting.com\/en\/phases-and-models-of-start-up-formation-and-financing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phases and Models of Start Up Formation and Financing - Edl Consulting\" \/>\n<meta property=\"og:description\" content=\"Starting a business is a demanding and exciting challenge. 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