{"id":2860,"date":"2023-04-24T13:22:50","date_gmt":"2023-04-24T11:22:50","guid":{"rendered":"https:\/\/www.edl-consulting.com\/?p=2860"},"modified":"2024-10-01T21:25:58","modified_gmt":"2024-10-01T19:25:58","slug":"how-to-successfully-approach-young-professionals","status":"publish","type":"post","link":"https:\/\/www.edl-consulting.com\/en\/how-to-successfully-approach-young-professionals\/","title":{"rendered":"How to successfully approach young professionals"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;montserrat-variablefont_wght|700|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;30px&#8221; title_line_height=&#8221;1.5em&#8221; meta_font=&#8221;montserrat-variablefont_wght||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(0,127,127,0.96) 0%|rgba(5,186,176,0.91) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; custom_padding=&#8221;175px||234px|||&#8221; custom_padding_tablet=&#8221;100px||200px||false|false&#8221; custom_padding_phone=&#8221;50px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22background_color_gradient_stops%22%93}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.19.4&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;1080%&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-200px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;6px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.edl-consulting.com\/wp-content\/uploads\/2023\/03\/nbfdswe.png&#8221; title_text=&#8221;nbfdswe&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text quote_border_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; quote_font=&#8221;montserrat-variablefont_wght||||||||&#8221; quote_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; quote_font_size=&#8221;20px&#8221; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22quote_text_color%22,%22quote_border_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Most young professionals are curious, skilled talents full of ideas and motivated to create a serious impact on your business. Usually, after their first years on the job market, they look for new opportunities to contribute to an organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, many businesses have noticed that it becomes increasingly challenging to fascinate young professionals for their business while competitors are on the hunt as well. Therefore, we recommend recruiters to have a certain sensitivity for this talent group in order to approach them in the right way.\u00a0 Already in the first contact points, you can set the sails for the further journey.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2><b>Here is what you need to look out for when approaching young professionals<\/b><\/h2>\n<h3>1. Focus on the right channel<\/h3>\n<p><span style=\"font-weight: 400;\">Besides the common channels such as Linkedin and Xing, other Social Media channels such as Instagram or Facebook can be of interest as well. When you approach young professionals via online channels, you should be open and interested, but never pushy. Make sure you know the interests of your target group beforehand, to find out where and how you can best address them. However, classical offline channels such as job fairs are still a good way to reach young professionals.<\/span><\/p>\n<h3>2. Proceed cautiously<\/h3>\n<p><span style=\"font-weight: 400;\">Most of the young professionals already have a clear idea of what they expect from their future employer. Flexible working is one of the main arguments when it comes to the attractiveness of future employers. Hence, including information about such benefits in your first message to a potential candidate might be a good chance to directly score high with your messaging.<\/span><\/p>\n<h3>3. Honesty and transparency<\/h3>\n<p><span style=\"font-weight: 400;\">Read the profiles of young professionals carefully and consider why they may be a fit to your company before you message them. Showing personal interest leaves a better impression than standard messages. In order to stand out from the crowd, you can for example pick an experience of the candidate and directly refer to it as a potential overlap of interests.<\/span><\/p>\n<h3>4. Be realistic about the position<\/h3>\n<p><span style=\"font-weight: 400;\">In order to avoid a leave during or after the onboarding process, proactively communicate\u00a0 benefits and challenges of the position in line with the candidate&#8217;s personal interests. You should be realistic about the position and also about the organizational hierarchy and culture. In practice, this may include general information about supervision and details about to whom the candidate will report.<\/span><\/p>\n<h3>5. Show empathy<\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes it is not visible if a candidate is looking for a new opportunity. Nevertheless, recent numbers show that young professionals switch companies more often. Leaving a company is no longer a stigma of missing loyalty, but a matter of personal development. Therefore, an open and easy request is a good way to assess the candidates&#8217; willingness to start a new position.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h3>Our advice<\/h3>\n<p><span style=\"font-weight: 400;\">Young professionals often prioritize their careers and have a strong motivation to perform on a high level. Companies should therefore offer career coaching and other forms of development opportunities, and communicate this when approaching young professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are not sure if a potential candidate has the right background, be open and easy and ask, for example, for a virtual interview in order to get to know each other.<\/span><\/p>\n<p><b>Curious to set up an employer brand and recruiting process targeting young professionals?<\/b><a href=\"http:\/\/www.edl-consulting.com\/en\/contact\"><span style=\"font-weight: 400;\"> Reach out to us now<\/span><\/a><span style=\"font-weight: 400;\"> if you are interested in help in streamlining your candidate <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; custom_margin=&#8221;9px|auto||auto||&#8221; custom_padding=&#8221;11px||1px|||&#8221; border_width_top=&#8221;6px&#8221; border_color_top=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_width_right=&#8221;6px&#8221; border_color_right=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_color_left=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; global_colors_info=&#8221;{%22gcid-3374407d-daf1-4be7-90eb-0df1e9869824%22:%91%22border_color_top%22,%22border_color_left%22,%22border_color_right%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;montserrat-variablefont_wght|600|||||||&#8221; header_2_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_2_font_size=&#8221;16px&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#262f71&#8243; custom_padding=&#8221;18px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Sources:<\/h2>\n<p><a href=\"https:\/\/www.absolventa.de\/business\/hr-blog\/active-sourcing-direktansprache\">https:\/\/www.absolventa.de\/business\/hr-blog\/active-sourcing-direktansprache<\/a><\/p>\n<p><a href=\"https:\/\/careerpoint.com\/blog\/leadership\/3-things-young-professionals-want-from-their-leaders\">https:\/\/careerpoint.com\/blog\/leadership\/3-things-young-professionals-want-from-their-leaders<\/a><\/p>\n<p><a href=\"https:\/\/www.yourmembership.com\/blog\/young-professionals-for-new-members\/\">https:\/\/www.yourmembership.com\/blog\/young-professionals-for-new-members\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;CTA row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto|-71px|auto||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px|10%|80px|10%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;montserrat-variablefont_wght|700||on|||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;4px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"font_2\">The path to modern HR support<\/h2>\n<p class=\"font_8\">Do you want to get a non-binding offer, a first free consultation or do you have any questions about our offers?<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#05baaf&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;|700||on|||||&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MCJ9fQ==@&#8221; _dynamic_attributes=&#8221;button_url&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; background_image=&#8221;https:\/\/www.edl-consulting.com\/wp-content\/uploads\/2023\/01\/edl-consulting-team-IMG_7935-1.jpg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most young professionals are curious, skilled talents full of ideas and motivated to create a serious impact on your business. Usually, after their first years on the job market, they look for new opportunities to contribute to an organization. In recent years, many businesses have noticed that it becomes increasingly challenging to fascinate young professionals [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-2860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to successfully approach young professionals - Edl Consulting<\/title>\n<meta name=\"description\" content=\"In recent years, many businesses have noticed that it becomes increasingly challenging to fascinate young professionals for their business while competitors are on the hunt as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edl-consulting.com\/en\/how-to-successfully-approach-young-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to successfully approach young professionals - 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