[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_post_title author=”off” categories=”off” comments=”off” featured_placement=”background” _builder_version=”4.19.4″ _module_preset=”default” title_font=”montserrat-variablefont_wght|700|||||||” title_text_color=”#FFFFFF” title_font_size=”30px” title_line_height=”1.5em” meta_font=”montserrat-variablefont_wght||||||||” meta_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(0,127,127,0.96) 0%|rgba(5,186,176,0.91) 100%” background_color_gradient_overlays_image=”on” custom_padding=”175px||234px|||” custom_padding_tablet=”100px||200px||false|false” custom_padding_phone=”50px||||false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”30px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22background_color_gradient_stops%22%93}”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Header” _builder_version=”4.19.4″ background_enable_image=”off” width=”100%” max_width=”1080%” module_alignment=”center” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”-200px||||false|false” custom_padding=”0px||||false|false” border_width_all=”6px” border_color_all=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.edl-consulting.com\/wp-content\/uploads\/2023\/03\/4ertzu.jpeg” title_text=”4ertzu” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ _builder_version=”4.19.5″ _module_preset=”default” text_line_height=”1.8em” quote_font=”montserrat-variablefont_wght||||||||” quote_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ quote_font_size=”20px” header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22quote_text_color%22,%22quote_border_color%22%93}”]<\/p>\n
Employee retention is becoming increasingly important in times of demographic change and looming shortages of skilled workers. For successful and crisis-resistant companies, it is crucial that they can keep their employees motivated and retain them in the long term. This is where Retention Management comes in.<\/span><\/p>\n But what does retention management mean for companies today? And what incentives are needed to keep employees truly motivated and retain them?<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n Retention management is a combination of the terms “retention” and “management”.<\/span><\/p>\n Retention management is the art of retaining talent without shackles. The intellectual capital of employees is the decisive success factor”, R. Lipkau, War for Talents<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n <\/p>\n In order to retain satisfied, motivated and high-performing employees in the long term, companies should offer incentives. These incentives should be individually designed and match the desires of the employees. The alignment of need and incentive in turn promotes the emergence of motivation and retention.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n Material incentives represent a central element of the incentive system. Material incentives are:<\/span><\/p>\n These material incentives go beyond salary. Examples of cash benefits include:<\/span><\/p>\n Examples of in-kind and utility services are:<\/span><\/p>\n Material incentives are particularly suitable for recognizing employees’ achievements, qualifications, experience and degrees. These incentives often take on the role of a status symbol and express appreciation toward employees.\u00a0<\/span><\/p>\n However, material incentives alone are no longer enough to retain employees in the long term.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n A particularly important intangible incentive is the corporate culture. Employees should be able to identify with the company’s values, attitudes, manners and beliefs.<\/span><\/p>\n A company must ask itself these questions in order to reflect on its own culture:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n Trust is the be-all and end-all of any collaboration and an important component of retention management. This includes:<\/span><\/p>\n Employees expect, for example, a balance between career and private life, through flexibility and self-determination. Mobile working, home office and free time management are important factors that create long-term ties to the employer.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\n Open and transparent communication and a clear feedback culture play an important role in employee satisfaction and motivation.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”montserrat-variablefont_wght||||||||” text_line_height=”1.89em” header_2_font=”montserrat-variablefont_wght||||||||” header_2_text_color=”gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154″ header_3_font=”montserrat-variablefont_wght||||||||” header_3_text_color=”gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962″ header_3_font_size=”16px” global_colors_info=”{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}”]<\/p>\nWhat does “Retention Management” mean?<\/h2>\n
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What do incentives contribute to successful retention management?<\/h2>\n
What role do material incentives play?<\/h2>\n
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What roles do intangible incentives play?<\/h2>\n
1. Company culture<\/h3>\n
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2. Trust<\/h3>\n
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3. Communication<\/h3>\n
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What does that mean in summary?\u00a0<\/h3>\n