{"id":2754,"date":"2023-03-15T09:12:09","date_gmt":"2023-03-15T08:12:09","guid":{"rendered":"https:\/\/www.edl-consulting.com\/?p=2754"},"modified":"2024-10-01T21:32:13","modified_gmt":"2024-10-01T19:32:13","slug":"how-to-find-retain-and-engage-employees-of-the-generation-z","status":"publish","type":"post","link":"https:\/\/www.edl-consulting.com\/en\/how-to-find-retain-and-engage-employees-of-the-generation-z\/","title":{"rendered":"How to find, retain and engage employees of the Generation Z"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_post_title author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;montserrat-variablefont_wght|700|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;30px&#8221; title_line_height=&#8221;1.5em&#8221; meta_font=&#8221;montserrat-variablefont_wght||||||||&#8221; meta_text_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(0,127,127,0.96) 0%|rgba(5,186,176,0.91) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; custom_padding=&#8221;175px||234px|||&#8221; custom_padding_tablet=&#8221;100px||200px||false|false&#8221; custom_padding_phone=&#8221;50px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; title_font_size_tablet=&#8221;30px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22background_color_gradient_stops%22%93}&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.19.4&#8243; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;1080%&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-200px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;6px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.edl-consulting.com\/wp-content\/uploads\/2023\/03\/7654.png&#8221; title_text=&#8221;7654&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text quote_border_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; quote_font=&#8221;montserrat-variablefont_wght||||||||&#8221; quote_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; quote_font_size=&#8221;20px&#8221; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22quote_text_color%22,%22quote_border_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Currently, Generation Z is one of the youngest employee generations. With 61 million potential new employees, this generation accounts for probably 36% of the working population worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of personal values and life perspectives, there has been a huge shift from past employee generations to Generation Z. Many of these young employees are seeking security and flexibility at the same time. They are often more purpose driven and mostly search online for new opportunities. These circumstances can turn into a challenge for recruiting young talents and underline once more the importance of understanding Generation Z.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Where to find them<\/h2>\n<p><span style=\"font-weight: 400;\">One thing we know for sure: Generation Z grew up with technology, while the use of technology has drastically increased. In consequence, Generation Z majorly uses online portals and search engines to look for new job opportunities. Most of the time, they use their smartphone for the search, while their families and friends also have a huge impact on their preferences for companies and jobs. Hence, to approach Generation Z, it is more important than ever before, to be present on many (online) channels and offer incentives for recommending friends to employers.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>What they require<\/h2>\n<p><span style=\"font-weight: 400;\">A major difference between Generation Z and past generations is that Generation Z is often much more idealistic. For the workplace, this has several implications:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open and honest communication are highly appreciated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flat hierarchies are not always a must.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainability is one of the most important purposes the Generation Z is looking for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A diverse panel of colleagues is a big plus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A good salary and fringe benefits are still high at stakes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home-office must be self-evident.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Career options should be transparent and family-friendly.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>How to reach them<\/h2>\n<p><span style=\"font-weight: 400;\">The basis to recruit applicants of Generation Z is a full online application. Most beneficial is a short, clear, structured online form, which can be filled out easily. It also should include an option to upload documents quickly. Moreover, the whole application process should be as transparent as possible. For example, applicants should receive feedback regularly and quickly regarding the status of their application to avoid frustration.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Generation Z during Covid times<\/h2>\n<p><span style=\"font-weight: 400;\">Values such as health and family have experienced a huge comeback, especially since the Covid pandemic, and indicate the need for stability, which has become stronger in these turbulent times. The Covid crisis has led to less optimism among young people and also impacted their outlook on the job market:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61% of the members of Generation Z fear fewer chances for education.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% of young academics did not receive a job offer in 2020.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, educational and career opportunities can be a great advantage for companies in terms of their attractiveness and show that working in a company can be combined with a &#8220;normal life&#8221; involving meetings with friends and leisure activities.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;montserrat-variablefont_wght||||||||&#8221; text_line_height=&#8221;1.89em&#8221; header_2_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_2_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; header_3_font=&#8221;montserrat-variablefont_wght||||||||&#8221; header_3_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_3_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_3_text_color%22%93,%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Our recommendation<\/h2>\n<p><span style=\"font-weight: 400;\">So far, we know that Generation Z brings fresh perspectives and a particularly strong affinity for technology, but you don&#8217;t need to revamp your entire workplace culture or employer brand for them. Instead, you can focus on the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be present where your target audience is<\/b><span style=\"font-weight: 400;\">: Make sure to consider beforehand which channels might be the ones of your target audience, and also keep in mind that young talents are still approachable at offline events such as job fairs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highlight individuality<\/b><span style=\"font-weight: 400;\">: Allow your employees to have the space for being initiative and creative, but also keep their need for leadership in mind. A mentorship or traineeship can be a great solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer targeted benefits<\/b><span style=\"font-weight: 400;\">: As we mentioned earlier, home-office is now a matter of course and can no longer be used as an advantage. To attract young candidates, you should consider investing more in health promotion and flexible working models.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you interested in reaching Generation Z candidates in the best possible way? <\/span><b>Contact<\/b><span style=\"font-weight: 400;\"> us for support in optimizing your recruiting process, your onboarding and your offers for young talents.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; custom_margin=&#8221;9px|auto||auto||&#8221; custom_padding=&#8221;11px||1px|||&#8221; border_width_top=&#8221;6px&#8221; border_color_top=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_width_right=&#8221;6px&#8221; border_color_right=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; border_color_left=&#8221;gcid-3374407d-daf1-4be7-90eb-0df1e9869824&#8243; global_colors_info=&#8221;{%22gcid-3374407d-daf1-4be7-90eb-0df1e9869824%22:%91%22border_color_top%22,%22border_color_left%22,%22border_color_right%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;montserrat-variablefont_wght|600|||||||&#8221; header_2_text_color=&#8221;gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962&#8243; header_2_font_size=&#8221;16px&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_color=&#8221;#262f71&#8243; custom_padding=&#8221;18px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{%22gcid-f7ac8586-8e78-4ff7-ba3b-b014d456e962%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Sources:<\/h2>\n<p>https:\/\/de.indeed.com\/lead\/5-dinge-die-sie-beim-recruiting-der-generation-z-beachten-sollten?hl=de&#038;co=DE<\/p>\n<p>https:\/\/www.absolventa.de\/business\/hr-blog\/so-tickt-die-generation-z<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_nav prev_text=&#8221;Previous post&#8221; next_text=&#8221;Next post&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;montserrat-variablefont_wght|700|||||||&#8221; title_text_color=&#8221;gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154&#8243; title_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{%22gcid-2784e1ce-2768-4fd5-82f8-c8810b7e6154%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;CTA&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#05baaf&#8221; background_color_gradient_direction=&#8221;90deg&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;CTA row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.19.4&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto|-71px|auto||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"font_2\">The path to modern HR support<\/h2>\n<p class=\"font_8\">Do you want to get a non-binding offer, a first free consultation or do you have any questions about our offers?<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Contact us&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#05baaf&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;|700||on|||||&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MCJ9fQ==@&#8221; 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With 61 million potential new employees, this generation accounts for probably 36% of the working population worldwide. In terms of personal values and life perspectives, there has been a huge shift from past employee generations to Generation Z. 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